Problem
Dental fairs often carry a serious, overly clinical tone that can feel unapproachable or monotonous to attendees. Dentalia sought to challenge this perception by making the event more engaging, visually unified, and appealing to a wide range of participants — from seasoned professionals to students and families. The challenge was to create a visual identity that balanced professionalism with fun, education with entertainment.
Solutıon
We developed a bold, character-driven visual identity for Dentalia Expo, using illustrations, vibrant colors, and playful storytelling elements that reimagined dentistry as both science and shared experience. The modular visual system allowed for consistent communication across all platforms and event moments — from expo tickets to booth backdrops. The result was a fresh, friendly, and memorable experience that reflected Dentalia’s values of learning, collaboration, and innovation.
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