Problem
Hayalma, born during the pandemic, faced the challenge of establishing a strong visual identity that reflected its refined and culturally rich essence. Despite offering unique woven products, the brand initially lacked a cohesive design that communicated its warmth and elegance. The previous website lacked character, and the color palette and logo failed to convey the brand's inherent warmth and sophistication.
Solutıon
To align the brand's visual identity with its essence, we created a minimalist yet meaningful design. The color palette, featuring calming tones, along with a logo showcasing graceful curves, reflects the organic nature of the brand. The website was redesigned to provide a clean and genuine digital experience, capturing the tranquility and simplicity that Hayalma offers. Through this new identity, we successfully brought the brand's warmth, balance, and elegance to life.
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