Problem
Hodart faced the challenge of establishing a distinctive visual identity that would reflect the fusion of mythology, technology, and art in their unique product collection, "Myth of Futurology." The existing branding did not adequately represent the innovative spirit of the collection, and the connection between mythology and modern design was not visually communicated effectively. Moreover, the brand lacked a strong online presence, making it difficult to reach their target audience.
Solutıon
We developed a complete branding solution for Hodart, including a logo, packaging design, and website, that effectively reflects the blend of mythology and technology. The logo was designed to represent the harmony of these elements, while the packaging design integrates artistic and futuristic motifs inspired by Greek mythology, particularly Zeus and Aphrodite. The website and social media design were created to align with this innovative and artistic concept, providing a seamless digital experience for the brand.
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