Problem
Although Kurami delivers delicious and healthy meals, it lacked a packaging system that visually reflected the premium quality of its service. Operating on a monthly subscription model with daily breakfast, lunch, and dinner deliveries, the brand needed a clear and functional packaging structure to organize meals by day and time. The absence of cohesive and elegant packaging made it challenging to convey the high-end nature of the offering and provide a seamless user experience.
Solutıon
We designed a premium packaging system for Kurami that reflects the high quality and care behind its healthy meals. Taking into account the brand’s home delivery subscription model, we developed a series of elegant and distinctive stickers to clearly label each meal by day (“Day 1”, “Day 2”) and type (“Breakfast”, “Lunch”, “Dinner”). These stickers not only helped organize the meals but also elevated the visual experience, aligning each touchpoint with the brand’s premium identity. The result is a packaging system that delivers both clarity and elegance — visually expressing Kurami’s dedication to quality and detail.
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