Problem
Many fruit snack brands use artificial additives or misleading visual branding, which makes it difficult for consumers to identify truly natural, vegan-friendly products. Additionally, overly technical packaging can create a disconnect between brand and buyer.
Solutıon
We developed an approachable, fun, and natural packaging concept that communicates clarity at first glance. The custom typography and illustrated mango rays express energy and honesty. Informative yet simple back-of-pack graphics detail the production process and nutritional value. Combined, the packaging becomes a trustworthy and attractive presence on shelves.
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