Problem
Despite offering unique, nature-based and adventure-driven travel experiences, Roots Adventure Travel lacked a brand identity that captured its energy and purpose. The old website and marketing materials failed to reflect the brand’s vision, sustainability focus, and premium service — resulting in a weak digital presence and low emotional connection with its audience.
Solutıon
We crafted a bold and vibrant visual identity that brought the spirit of Roots Adventure Travel to life. A powerful color palette, paired with elegant yet striking typography, gave the brand a memorable and confident presence. From the redesigned website to e-brochures and social media content, every element was carefully curated to reflect the brand’s energy and sophistication. We also designed custom, hand-drawn icons that added depth and character across all touchpoints. Now, Roots Adventure Travel doesn’t just promise experiences — it visually delivers them from the very first glance.
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