Samet İnanlı, a fitness trainer and healthy lifestyle coach, guides individuals who embrace personal growth and wellness. In this project, we defined a creative direction aligned with Samet’s vision, conducting in-depth research on the target audience’s needs. We created a strong visual identity during the branding process, offering an aesthetic and functional experience through graphic design. We adopted a modern and minimalist approach, highlighting the brand’s professional and dynamic nature with strong typography and striking visuals.