Problem
Samet İnanlı, a fitness trainer and healthy lifestyle coach, had no existing brand identity. As a result, there was no professional image or visual language that resonated with his target audience. This lack of a clear identity hindered his ability to connect with his audience and establish trust and professionalism in the wellness industry. A strong, cohesive brand presence was needed to reflect his vision and expertise.
Solutıon
In this project, we defined a creative direction aligned with Samet's vision and conducted in-depth research on his target audience’s needs. We built a new brand identity, adopting a modern and minimalist approach. Through strong typography and striking visuals, we created a professional and dynamic visual identity that reflects Samet’s approach to fitness and wellness. This new identity strengthens his professional image and helps him build a strong connection with his audience.
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