Problem
Software 247 specializes in shift scheduling and work hour tracking for various industries. However, the company faced a challenge in clearly distinguishing its two specialized sub-brands: Firehouse (for fire departments) and Leo (for police forces). Each sub-brand needed a distinct identity while maintaining alignment with the parent brand’s overall purpose. There was a lack of clear visual communication of each sub-brand’s unique function and its connection to the core software service.
Solutıon
We developed unique yet complementary visual identities for both sub-brands of Software 247: Firehouse and Leo. The Software 247 logo, featuring calendar and human icons, represents the core service of shift management. For Firehouse, we incorporated symbols associated with firefighting, emphasizing the bold and heroic nature of the industry. For Leo, the design included elements symbolizing authority and protection, suitable for law enforcement. Each sub-brand now has a clear, distinct identity while maintaining a cohesive and professional look under the Software 247 umbrella.
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