Problem
Dhemma was a new tea brand in need of a unique visual identity that would stand out in the competitive market. The brand lacked a distinctive packaging design and logo, which made it difficult to communicate its premium quality and cultural depth. The visual language needed to reflect the brand's essence — a fusion of tradition, modernity, and elegance — while ensuring that the packaging stood out on shelves and appealed to a discerning audience.
Solutıon
We created a modern and elegant logo that reflects Dhemma’s unique personality, blending elements of tradition and modernity. The logo is clean, sophisticated, and versatile, making it instantly recognizable. For the packaging design, we drew inspiration from both ancient and contemporary art, using abstract, geometric shapes and rich, warm colors that evoke the calming nature of tea. Each variety of tea was represented with its own color palette and visual motifs, ensuring that each product in the line feels unique while maintaining a cohesive brand identity.
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