Problem
Tarihi İstanbul Simitçisi’s previous design reflected an older style that did not resonate with modern consumer expectations and contemporary visual aesthetics. While the brand’s historical heritage was preserved, the visual identity failed to communicate the dynamic and innovative approach needed for the brand to evolve and appeal to a modern audience.
Solutıon
We transformed the brand’s identity by shifting from its old-fashioned design to a modern, sophisticated one. Using clean, minimalist designs, we created a refined visual language that exudes elegance and premium quality. The new logo, menu, and packaging designs reflect both the brand’s rich history and its contemporary approach, effectively bridging the gap between tradition and modernity.
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