Problem
The Levantine Conference aimed to preserve and celebrate the unique culture that developed at the crossroads of Eastern and Western civilizations. The challenge was to create a visual identity that would capture the essence of Levantine culture, emphasizing the diverse backgrounds and the fusion of Eastern and Western influences. The visual language needed to reflect both the rich history of Levantine culture and its modern-day relevance, while also facilitating a connection between participants and the culture they represent.
Solutıon
We created a comprehensive corporate identity and directional design for the Levantine Conference, integrating symbols and elements that reflect the cultural intersections of East and West. The logo uses glifs in different forms, symbolizing the diversity of cultures and the intersections between them. This concept of cultural convergence is incorporated throughout the conference's visual identity, from the logo to the posters, program schedule, brochures, stage design, and visitor cards, creating a cohesive and meaningful experience.
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