Problem
Despite having a strong culinary concept built on fresh, locally sourced ingredients, Roots Kitchen lacked a brand identity and digital presence that truly showcased its essence. There was no existing menu design, website, or overall visual language to convey the warmth, authenticity, and quality the brand stood for. As a result, its unique value and potential were not being effectively communicated to its audience.
Solutıon
We crafted a vibrant and authentic brand identity that celebrates Roots Kitchen’s commitment to locally sourced ingredients and seasonal freshness. From the logo to the website and menu design, every element was designed to reflect the warmth of local culture and the joy of wholesome food. A lively color palette, elegant typography, and hand-drawn icons came together to express the brand’s character — natural, inviting, and full of flavor. The result is a brand that feels rooted in its community while standing out with a bold, contemporary spirit.
Have an idea in mind?
Let’s bring it to life—reach out today.
