We crafted a vibrant and authentic brand identity that celebrates Roots Kitchen’s commitment to locally sourced ingredients and seasonal freshness. From the logo to the website and menu design, every element was designed to reflect the warmth of local culture and the joy of wholesome food. A lively color palette, elegant typography, and hand-drawn icons came together to express the brand’s character — natural, inviting, and full of flavor. The result is a brand that feels rooted in its community while standing out with a bold, contemporary spirit.