Problem
Despite producing fun and witty content, Totally Reel lacked a visual identity that truly reflected its lively spirit. The brand’s unique personality wasn’t fully visible, and its connection to the world of filmmaking and humor wasn’t clearly communicated through its design language.
Solutıon
We brought Totally Reel’s creative world to life with playful illustrations that added motion, character, and energy to the brand. By incorporating fun, film-inspired visuals and designing a logo that features hands symbolizing direction and storytelling, we captured the brand’s cinematic essence. The result: a vibrant, humorous, and unmistakable identity that makes Totally Reel impossible to ignore.
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